Chtaura Frozen Foods (CFF) became a well known brand for frozen vegetables in the Lebanese market. It was first launched at the beginning of the 90’s targeting young females 25-55.
There are several main items in the category which are:
- Green Peas
- Peas & Carrots
- Okra
- Mloukhieh (whether chopped or Leaves)
- Artichokes
- Broad Beans
The backbone of the Chtaura Brand is the Green Peas